Creative marketing agency Sue Amsterdam is partnering up with Belgian e-commerce start-up of the year Mookum. The design label scouts and supports upcoming product designers by producing and commercializing their ideas. Label founder Gert Gijbels was inspired to create the “design factory of the future” when he worked as product designer in China: “In China the ideas are missing, but there is a phenomenal ‘doer’ mentality. In Europe we have a lot of designers with fantastic ideas, but they have no idea how to produce and bring their ideas to the market.” The label has gathered a network of more than 50 European production companies that are able to produce small, affordable orders of high quality with the newest production methods. Sue will be responsible for the digital marketing of Mookum. The label’s web shop (in beta) was just launched, allowing us to shop for designer products before they have designer prices.