“Digital Creative Director” Gaston Serpenti has left Anomaly Amsterdam – after 1.5 years – to launch his own venture Serpenti & Company, a collaborative company that supports advertising agencies with digital brand advice and that will develop self-owned ‘microbrands.’ Before Anomaly, Serpenti was founder, partner, and CD at Boondoggle for 5 years. The reason for leaving Anomaly is that he was missing the entrepreneurship. The proposition of Sepenti & Company is derived from a need in the market for digital brand thinkers and a reality of lean start-ups merging with the traditional advertising business. Achtung!, known as a digital and collaborative agency, is Serpenti’s first client – or ‘partner’ is probably the best way to put it. Sounds promising.