LBi (Lost Boys International) and Digitas, both part of Publicis Groupe, merged and are now known as DigitasLBi making it the biggest digital marketing agency of the world. Digitas has been strong on the North American market, while LBi had its core clients in Europe. Both have ventured on to the Asian market already. The merger creates a huge agency with more than 6.000 digital experts in 25 countries. DigitasLBi Netherlands works for clients such as Audi, ANWB, Anne Frank Stichting, Centraal Beheer Achmea, Endemol, FBTO, FleuraMetz, Interpolis, NS, O’Neill, Scotch & Soda, SNS Bank and Wavin.