As John Hegarty puts it; in advertising 80% is idea… and 80% execution. This concept ‘We Got Your Lion’ only fulfills the first 80%. Stealing Lions from Etcetera, N=5, Indie, DDB, W+K, and Saatchi and keeping everyone up to date through short videos made by the thieves is quite a nice idea. Unfortunately the budget didn’t allow the execution to add up to 160%. Anyway, does anyone know who did this?