When SSSS & Orchestra was looking for a digital manager, it more or less directly asked employees of the other agencies whether they were interested. By using these banners and the IP numbers of its competitors. They asked, is your MD around? When clicking ‘yes,’ the ad would change into a banner of one of SSSS’s clients, when clicking ‘no,’ it would change into a recruitment banner. Simple as that. The only reason why this might have not been successful, is that they put the ads on Adformatie.nl, which is clearly not the right umfeld for a digital strategist. Nice concept anyway.