72andSunny hired Simon Summerscales and Caroline Britt, to help strengthen its fast-growing team. Summerscales has over twenty years of experience as a communication strategist, servicing a wide range of clients such as Honda, Nike, Nokia, UKTV and The Guardian. He has been responsible for running communication strategy at London-based companies, including Carat, Naked and Wieden + Kennedy. In 2010 he founded Rebel Alliance, a strategy agency specializing in fan communication. In his new role as director of communication strategy, he will work with Stephanie Newman, 72andSunny Amsterdam’s director of strategy. Previously global account director at TBWA\Chiat\Day LA, Britt worked on campaigns for Gatorade and adidas and oversaw communications for adidas’ 2014 World Cup campaign. For Britt it’s the second move to Amsterdam: she was account director for adidas, ASICS and Eli Lilly at 180 for four years. As group brand director she will run 72andSunny’s Samsung and Benetton accounts, and serve as joint lead of the brand management department. 72andSunny Amsterdam’s managing director, Nic Owen: “We’re very excited to have Simon here, he’s a hero of mine. Both he and Stephanie make work broader, deeper, better—that’s what we’re all about. We couldn’t ask for two better people to lead us strategically. As for Caroline, she has a great pedigree and brings drive, energy and fun. We’re happy to have her back in Amsterdam.