Former Tribal DDB Amsterdam ECD Chris Baylis joins Iris Worldwide. Baylis, last year one of the nominees of Adman of the year, left Tribal DDB, and Amsterdam, beginning of the year after 5 years to be in charge of the worldwide Volkswagen account at Tribal DDB London the last seven months. Now he made the move to Iris London where he reports to Global CD Shaun McIlrath. Baylis about the move: “The Iris offer was very hard to turn down. The London office is the mothership of a growing independent network – the strategic value of which should not be underestimated in these times of merger and consolidation. There are 400 people in the London office alone – including 30 creative teams – so it’s a great honour and a challenge to be offered a role like this.” As for being back in London he claims “it is the greatest city in the world. It’s tough, it’s lively and a very exciting place to live.” About the London advertising scene: “it is still dominated by the big network agencies and big TV ads. Innovation is something everyone talks about but no one really does.” Baylis continues that, as we come out of recession, clients start taking creative risks again and “the fast moving independent innovators like Iris will extend their lead.” Sounds like Baylis has found the right spot to continue his career.