Junior creatives and strategist are invited to take part in a four-week ADCN workshop, kicking off at the Beurs van Berlage tomorrow, January 16th – you can find the event here. Participants in the workshop will be STER (responsible for the commercials on the public TV channels), Knorr (Unilever), APG (Account Planners Group) and Jonge Honden. The outcome of the workshop will be a concept around ‘Ster Extra’ (a second screen app) and Knorr’s culinary platform. The workshop consists of two stages: junior APG members will first compete to present the best advertising briefing to a Jury of professionals. Then, during the second stage, Jonge Honden will work on this briefing and compete for the best concept. All participants will be coached by members of AGP and ADCN. Eventually, the best three concepts will be presented to the Jury on the 13th February. During the closing party the winners can celebrate their spot in the Jonge Honden bus going to Cannes this summer. Jonge Honden quite often collaborates with the ADCN, but this is the first time that APG joins in.