Last Saturday Pharrell Williams and Bionic Yarn (an eco-thread with which you can make durable clothes) announced their partnership with Amsterdam based denim brand Raw at the American Museum of Natural History. They launched ‘Raw for the Oceans,’ which aims to remove the plastic that is polluting the oceans and create Bionic denim out of it – the project is supported by a handful of researchers, scientists and ocean experts. Williams will co-design the clothing. This amazing partnership – that will most likely be putting eco-clothing finally and seriously on the map – required an amazing promotional film. No wonder they teamed up with Part of a Bigger Plan and Glassworks to produce it.