Just like beards, nazi hair cuts, and tight jeans, knitted sweaters are back. This Big Mac sweater, created by Pera & Pasha, fits the trend. Last week the sweater was awarded to the person that could best describe why he or she deserved it. The winner said McDonald(‘s) is an anagram of Damn Cold. We preferred; “I am going to China and don’t know how to order a Big Mac.” The activation supported the ‘Warm Sweater Day,’ an initiative by Klimaatverbond Nederland and Greenchoice. Not your typical McDonald’s advertising. Maybe that’s why we kinda like it. Created by DDB & Tribal.