Here’s a website worth sharing. GMC dedicated most of it advertising budget to a site around the new GMC Sierra, which makes it pretty state of the art. You can scroll through the experience with a first person point of view, moving in, around, and even beyond the car, showing all the special features, such as a rolled steel exterior, a cornerstep at the rear bumper (even made for extra large boots), and a quieter cabin. All these features are inspired by submarines, jet fighters, and even the Hoover Dam, making this pickup truck not just your typical Midwestern companion, but also a very modern car. For the connoisseurs; technically the site is built in HTML5, has a “dynamic Z-axis feel” (whatever that means), has “content dependent scrolling interactions,” and contains “originally produced, full-frame scrollable HD animations.” Enough words, already, it’s best to just experience it yourself. The site was created by DigitasLBi Boston and built by MediaMonks.