RA*W, the platform that organises workshops to share knowledge and educate young account and strategy talent, has hosted its fist RA*W LAB beginning of this month. RA*W LAB is a new brand that supports RA*W’s ‘learning by doing’ mentality. For this first edition RA*W joined forces with Red Bull and challenged 7 multidisciplinary teams to crack a business challenge. The teams were briefed on Friday evening, after which they immersed themselves in the Amsterdam nightlife – an interesting playground for Red Bull. Saturday morning the teams were invited to the Red Bull HQ at the NDSM Shipyard in Amsterdam North. Various brainstorm techniques helped the teams to broaden their minds. The ideas were immediately tested against the insights gathered the previous nights. The result? At the end of the day Red Bull received 21 strategic ideas based on real insights to be taken back to Austria. Sounds like a win/win. More pics here.