“…Break glass plastic” Simple but sweet, this Valentine’s guerrilla campaign by Kingsday for the Flower Council of Holland. That’s how we like advertising. We first wondered why they would want to use an English URL (funnyhowflowersdothat.co.uk) in France, but the 1500 emergency roses spread through Paris actually carried the URL Lajoiedesfleurs.fr – and the text “En cas de coup de foudre. Brisez la glace,” sounding instantly more romantic when you don’t speak French.