We already knew that more and more creatives start working directly for clients, but here’s a move that you don’t see too often. Nomads appointed Luigi Matrone as global business director. Matrone was global marketing manager and digital marketing consultant at P&G the past eight years. At Nomads Matrone will oversee all P&G business, as well as the marketing strategy of the agency and develop relationships with new global clients. Hans Howarth, CEO and founder of Nomads: “The appointment represents our ambition to grow by bringing the best talent in the sector to work on our clients’ businesses. Luigi’s vast digital experience at a huge brand like P&G will boost the team as we continue to grow and collaborate with our global clients.” Matrone about his new position: “Joining Nomads reflects my true ambition to change the way marketing works. We want to create a new breed of agency that can introduce new frameworks to help our clients reach more consumers and add real value to their lives.” Sounds like the right person to talk marketing with Nomad’s clients.