We too were wondering what Big Bang Beans were – click picture to see full image. We’ve learned now that it’s a campaign by JCDecaux, the owner of most of the outdoor (ad) furniture in Amsterdam. It wanted to measure what an ad in their outdoor network does. Here are (some of) the results (measured on the 6th day of exposure): 10K visited BigBangBeans.nl directly, 22K searched for it on Google, and within these searches, 30% clicked through. These amounts don’t sound like much, since they ran the different ads in 50 towns. And the research is not even representative because it’s one of the most distinctive ads you can imagine in outdoor. But, having said that, we love it. A very nice way to ask attention for outdoor… in outdoor.