Brand, a Heineken beer brand, has chosen two new agencies, Indie and Sunshine and Sausages (activation) to translate its new positioning – or “important changes” as the press release calls it. Among the well-known lagers Brand has always positioned itself in the more exclusive, culinary corner – sold, for example, at quality restaurants. An inspiring beer therefore to advertise. The agencies have been selected without a pitch (we are assuming that the names of the agencies were enough to convince Brand) and will work closely together.