(ltr) Tony Sajdak (CTO, Perfect Fools), Timo Everi (Director, hasan & partners), Eka Ruola (CEO, hasan & partners), Ami Hasan (Chairman, hasan & partners), Patrick Gardner (CEO, Perfect Fools) and Töny Högqvist (ECD, Perfect Fools)
Helsinki-based marketing communication agency hasan & partners has acquired 51% of Stockholm and Amsterdam based creative digital agency Perfect Fools: the birth of an integrated strategic and creative powerhouse. Both agencies have worked together since 2008 and the results were campaigns such as the award-winning Kauko Café experience for World Design Capital Helsinki, and Emotion Cube for Helsingin Sanomat, Scandinavia’s largest newspaper. hasan & partners has several clients who operate both in Finland and Sweden and worldwide and the partnership “can give them the benefit of a more dynamic team and an unbeatable range of complementary capabilities,” says Ami Hasan, founder and chief executive of hasan & partners. The plan is to open a hasan & partners Stockholm and Perfect Fools Helsinki to offer each agency’s skills to all markets. As Eka Ruola, CEO of hasan & partners, puts it: “Helsinki is not the first place where global brands look for a creative agency but with a bigger footprint and world-class digital capability we can now also pitch for heavyweight clients.” Watch out for this Nordic alliance!