Rotterdam and Amsterdam based creative production agency Shop Around won Gold at the annual European Promax Awards in London for an online promotion campaign for UPC/Liberty Global Europe. The agency produced a series of four online posters for the yearly ‘Superheroes theme month’ of UPC Europe’s On Demand channel. For the “Battle of the Superheroes” project subscribers of the channel could vote for their favourite superhero out of two theme movies; the most voted one was aired. This is Shop Around’s second Gold at Promax. During the Promax Worldwide Award show last summer they won in the category ‘Best Movie Promotion’ with a promo for the On Demand support of the “The Avengers” movie.