Lemz winning the Grand Prix for the “most jealous making case” of the evening – presenter Eric Corton on the left and a bulb-babe on the right.
Yesterday, in Paradiso, the ADCN bulbs were divided among the best creatives in the Netherlands. More awards than ever, since Bronze had been added to the Award portfolio. The big winners were Lemz, FHV BBDO, DDB & Tribal. Lemz scored with Sweetie, an animated 10-year old webcamgirl exposing web-pedophiles. It won the Grand Prix (we predict not the last one) and Gold in the categories Activation, Integrated, and Interactive. FHV created ‘More Crap’ to show that with Hi’s 4G you can watch all the crap you like. It won two Gold in Commercial (read: preroll) and Interactive, one Silver for Integrated, and one Bronze for Interactive. FHV also won a ‘Deelbekroning’ (please don’t ask us to explain why this is a different award) with ‘All you can tweet’ for Direction. At the time we said: “a concept that rises above itself through the awesome (art) direction – kudos for director Jeroen Annokkee.” DDB & Tribal won one Gold (Interactive), two Silver (Activation and Graphic Design) for KLM Space (“an extremely attractive experience” – AAB). The agency also won Silver for Planes and for Das Hund – among other awards.
Other agencies scoring well: Achtung! (Gold and Bronze for Bannerbahn – “Digital concept of the year,” we judged it). TBWA; one Silver (Judo Girl – we love it) and 5 Bronze (among other concepts, for this brilliant hoax). Selmore won one Silver and 4 bronze – the latter for this impressive film. Some random awards that we covered on our blog; Being There won with their King(size) peppermint roll. Indie Silver in Activation for Ton’s Mosterd. Wefilm won Silver for €100,000 hacker, The Oddshop won Bronze for Bay&Air, Saatchi won Bronze for Worst Harlem Shake Ever. Thijs Biersteker (in Sri Lanka: “Waking up with 5 ADCN Awards and riding great waves” on Facebook) and Pieter van den Heuvel won a Deelbekroning in Art Direction for their beautiful Volkskrant film – a film that makes you want to embrace craft all over again. It was an exciting night. We’re still not sure whether adding Bronze is a good idea, but it was good to see all the happy faces on stage, proudly holding up their bulbs as a symbol of recognition.