In the middle: Olcay Gulsen and Frank de Ruwe.

After having introduced a new lambrusco, Natwerk again is doing something off the beaten advertising track. This time they participate in a program, called Werk aan de winkel (‘Work to do’). The program revitalises small businesses that are having a hard time surviving in this fast changing world. The program, presented by Frank de Ruwe (partner and ECD at Natwerk) and Olcay Gulsen (Supertrash), helps them to present and advertise their shops in new, more distinctive and effective ways. Natwerk is responsible for the strategies, concepts and execution. April 10th the first episode will be broadcasted on BNN.