Vodafone introduced a new “hybride platform”, allowing customers to change their mobile plan every month, depending on their needs and without a lengthy contract. Khanna\Reidinga translated this creatively into the concept of an ‘open relationship’. The film, in which consumers informally make vows to commit to the contract, feels a little awkward in the beginning, but since at the same time it looks refreshingly genuine, we found it quite sympathetic after all. Directed by Dirk Gerritsen (Woolf Productions).