Last week the Spinawards were awarded to the best digital cases in the Netherlands. That was just a Dutch affair. You would guess that internationally the Webby’s are a better indicator. But when looking at the winners, the show doesn’t seem to represent the best of Holland’s digital work. The 18th edition awarded 3 Webby’s and 3 People’s Voice Winners. The Webby’s went to: the KLM’s ‘Social Care’ (CRM) by agency Ministry of World Domination; an interactive website by Black Magic Marker about World War II; and Achtung!’s Bannerbahn. Since the People’s Voice Awards mainly say something about how well an agency can activate its social network, we don’t take them too seriously. Having said that, we were quite surprised that KLM Space, by DDB & Tribal didn’t win more than a People’s Voice Award. Just two more months and then the Cannes Lions will reveal what really sticks internationally in digital.