This is the first of probably a long series of ads that we will feature around the World Cup of football in Rio. In this film Van Gils shares the fact they dress the Dutch team – quite smartly by the looks of it. SSSS & Orchestra combined lion (the symbol of the national team) with ‘No Stitch No Story’ (Van Gils’ ad proposition) and then stumbled upon Kevin Richardson, who became world famous with GoPro. Maybe not the most logical match, but the result offers quite an impressive scene; the lion whisperer playing football against his lions. Richardson gets paid for this commercial in quite an original way; of every suit sold (from the KNVB collection) €50 goes to his Wildlife Sanctuary.