David Navarro & Agustín Soriano
JWT Amsterdam continues to expand and appointed David Navarro to Head of Design/Interactive Director and Agustín Soriano as Strategy Director. Navarro ran his own interactive digital shop Pixelinglife in his hometown Valencia for 11 years, before working as Design Director at Tribal DDB. At JWT, where he already worked as freelance Creative Director, he is now responsible for all design tasks. As Interactive Director he will head strategies for new platforms to enforce the ongoing digital innovation at the agency. When Agustín Soriano had to face the fact that he would not become a professional basketball player, or kitesurfer, he started to focus on his other passions: people, culture and brands. He first worked as planner at agencies in Madrid and Chicago, before he founded (and served as Executive Strategic Planner) Rosebud in Valencia. Bas Korsten, ECD at JWT, about the double hire: “David and Agustín are the most talented people I have ever met. But what is at least as important: they are from Valencia. I have no idea what’s in the water there, but they have such a drive to fundamentally change things, that I almost feel pity for other agencies.” Well, we especially feel pity for these guys, who have to miss the Valencia lifestyle – we bet in Valencia people are not wearing their wintercoat in May.