RA*W, the platform that wants to educate young strategists and account managers, founded RA*W University (RU) for students who want to work in advertising. The sessions organised by RU offer in-depth and hands-on knowledge that students can’t obtain in their classrooms. Initiator Rein Bojahr (Natwerk): “As a student it’s not easy to find out what there is to do in the ad world. During my studies I missed a platform where I could gather knowledge about the industry. Via RA*W University students get to know the ad world in an informal and fun way.” Apart from Rein Bojahr, Gerben van der Zwaard (Selmore), Lex Noteboom (Publicis), Liza Hopman (NoProtocol) and Cathalijn van Hellenberg Hubar (Ogilvy & Mather) are heading the RU. The first (free of charge) edition with 40 students is centered around Ogilvy’s powerful animation ‘Sea Stars‘ – released last month – and will take place on May 27th at Ogilvy & Mather. The first session will cover: How does a campaign start and who is a part of the creative process? Invited speakers are: strategy consultant Heleen Hidskes, Account Manager Esther de Kok and creative director Darre van Dijk. The session is unfortunately already fully booked. There are some spots, however, on standby – sign up for those here.