During the relaunch party of The Freeforce, last Thursday, the independent foundation for freelancers in advertising, presented its new logo (by Reza Harek) and announced a new phase. Apart from the new logo, the Freeforce also introduced a new website (built by Thispagecannotbefound) with improved services for members and clients. The organisation has streamlined the process of obtaining the required recommendations to become a member of The Freeforce. Another important difference is that the membership is nog longer free of charge; to be part of the platform you have to pay an annual fee of €100. Since the “managing committee,” consisting of Tim Voors, Taco Zuidema, Machteld Rijnten en Anouk Stofmeel, will continue to work pro-bono, the money will be directly invested in the platform. Clients will still be able to use the database for free. When asked, why change the formula, Machteld Rijnten answered: “With 250 freelance members and more than 200 waiting to become a member, it was time for the next level.”