Fltr: Ali Marmaduke, Bram Tervoort, Chester de Vries and Niels Pel from Lemz
During the British D&AD awards two of the seven Black Pencils (for groundbreaking work) were awarded to Dutch agencies: Lemz won one for their Sweetie – Terre des Hommes. With this case it also won White (cases with a societal background) and Yellow. Speaking of groundbreaking work. What we find especially great about Sweetie is that it is exactly what Mark Woerde, partner at Lemz, was already preaching a few years ago with his book “How advertising will heal the world and your business.” The case is the example of an ad agency that cares about societal issues. Grand Prix in Cannes? We think yes – not sure which category yet. Edenspiekermann won a Black Pencil with their work that improved the safety and comfort on the NS/Prorail platforms.