C&A, one of Europe’s leading ‘fashion retailers’ (with a rather low cost image and ‘young at heart’ women as target group), held a pitch to develop the creative strategy for their European Brand Communications. In February 2013 Tribal & DDB Amsterdam won an international pitch amongst agencies from the UK, The Netherlands and Germany. And now KesselsKramer is already taking over. The output (which includes TV, digital, print and outdoor) will be visible later this year. Matthijs de Jongh, Planner and partner at KesselsKramer about their new account: “With a rich history that started in The Netherlands over 170 years ago, C&A has proven to consistently remain at the forefront of fashion retail and it’s an honour for KesselsKramer to help maintain – and further – its leadership position with pioneering ideas.” We are very curious to see what this new collaboration can do for the (cheap, unfashionable) image of the brand.