Following on from the appointment of KesselsKramer as the new European Brand Communications agency for C&A, we just found out that PostPanic is also part of the repositioning of the global brand. C&A Summer is the second in a series of retail films created by the PanicProgram (PostPanic’s special program nurturing young, emerging directional talent), in association with strategic branding agency Meanwhile. This film, directed by Erwin van den IJssel for instore communication, is based on the seasonal collections from C&A and follows themes in tune with the times of year. Van der IJssel chose a motion graphic animated execution based on the textures of fabrics and colourways from each seasonal clothing range. The result clearly conveys a more creative direction for C&A.