Award presenter Juan Senor, flanked by Ali Marmaduke and Remco Marinus from Lemz.
Lemz was over the moon yesterday when Sweetie (for Terre des Hommes) won 5 times Gold and 1 Silver in Direct, Promo & Activation and PR. A milestone in the Dutch Cannes history, winning 5 times Gold in one night for one single case. We already knew Sweetie would win big, but we actually predicted a Grand Prix for Good this Saturday. It’s a pity charities can’t win a Grand Prix in yesterday’s categories, otherwise it might have won even more. In Direct the Grand Prix was awarded to another favourite of ours; British Airways’ ‘Magic of Flying’ by OgilvyOne London.