Since Amstel ended its collaboration with Doom & Dickson last fall, the beer brand was on the lookout for a new agency. Being There won a pitch against runners up Etceterea and Joe Public. Amstel: “The agency is innovative, has the strategic and creative force, and the culture that fits well with Amstel.” Olivier Koning, Managing Director Being There: “For us as an agency it’s a dream come true. We have worked so hard the past two years to develop from an activation agency to an agency of this day and age.” Amstel and Being There will now get together to discuss the creative work and their role in a small network of other agencies with whom Amstel is already working. The first results of the collaboration can be expected by the end of this year. We’ll be keeping our eyes open.