FCB Brasil wins the Grand Prix in Mobile with their very useful Nivea brand utility.
Yesterday in Cannes the Media, Outdoor and Mobile Lions were awarded. In Media Lemz won its 6th Gold with Sweetie for Terre des Hommes. Unfortunately JWT only received Bronze with ‘Have a seat’ for Android & KitKat. In Media the Grand Prix went to McCann Lima with Happy ID for Coca Cola.
In Outdoor Wieden Amsterdam won Silver, together with Starcom for their Legendary Posters. What is interesting about this case is that Wieden combined client Heineken with Reporters Without Borders. It asked several ‘legendary’ personalities to decorate a poster with a simple Heineken bottle on it. Each poster had a unique story, was exhibited, and finally auctioned. The Grand Prix in Outdoor went to GAYTMS by Whybin TBWA Melbourne for ANZ. This clearly shows outdoor should be ‘spectacular’ today – a simple billboard is not enough anymore to win in Cannes.
In Mobile – a category we traditionally don’t score very well in – only MediaMonks scored Silver with the BIC campaign ‘Universal Typeface’ (that we recently featured on our blog) together with DDB Düsseldorf. The Grand Prix in this category went to FCB Brasil with their brilliant ‘find your child’ Nivea app, made for on the beach – speaking of a campaign with a strategic fit!