Product Design
Amsterdam’s first Grand Prix was won last night in the brand new category Product Design with ‘Raw for the Oceans’ by FHV BBBDO and Part of a Bigger Plan. Raw for the Oceans is a special denim collection for G-Star, made with Bionic Yarn, a special yarn made from plastic that is floating in the oceans.

Lemz won another 6 Gold (!) in Cyber with Sweetie for Terre des Hommes. The agency now has 12 times Gold in total for its ‘animated pedophile chaser’. Media Monk’s Wesley ter Haar told Adformatie the 6 Gold in Cyber equal a Grand Prix in Cyber, as it were. The case couldn’t win a Grand Prix though because charities can only win a Grand Prix in ‘Good’. It’s hard to imagine Sweetie will not pick up this one Grand Prix next Saturday.

The Grand Prix in Cyber went to three different cases. 1. The ‘24 Hours of Happy’ video clip for Pharrel Williams (who was also part of the ‘Raw for the Oceans’ case) by Iconoclast Paris. 2. Live Tests Series for Volvo Trucks by Forsman & Bodenfors Gothenburg. 3. The Scarecrow for Chipotle by Creative Artists Agency LA – a film that gives you goosebumps and will probably also win in Film and Film Craft.

In Press, Design and Radio, the Netherlands unfortunately didn’t win anything. The Grand Prix in Press went to Adam & Eve DDB Londen with the ‘Sorry, I spent it on myself’ Harvey Nichols campaign – the second Grand Prix for this case.

In Design the Grand Prix went to the Bergen International Festival. The Norwegian agency Anti Bergen designed a visual identity that was built up like a musical chord.

In Radio de Grand Prix went to three commercials for Lucozade, created by Ogilvy & Mather Johannesburg.