Mini sharing fanmail on Facebook.

Apart from doing Mini’s international ‘through the line’ work, Kingsday will now also pick up Mini’s Social Media – working closely together with the Global Mini team in Germany. The assignment will focus on content creation and giving the brand a distinctive ‘voice’. A smart move in our opinion, cause (social) media agencies making content for brands, usually generates very mediocre Facebook crap. Sander Volten, Kingsday’s managing partner, about the assignment: “We’re extremely excited to help them bring social to the online world. With Mini’s history in guerrilla advertising and unconventional tactics, social media is one of Mini’s strategic channels for the coming years.” We hope Kingsday will deliver on our expectations.