Fitzroy has founded a Branded Video unit, led by Vincent Hagen. It responds to the need of many marketeers “to connect video content to their brand’s DNA in a lean & mean way.” Hagen: “More and more parties are looking for qualitative video content. Of course we can all create video, but we can’t all catch a brand with video. And production companies are often beyond budget. With this new unit we can serve our clients, such as Doritos, Ben & Jerry’s and Bacardi more adequately. Another trend that this unit will be able to service, is the trend of making collages of 15-second videos that are all connected. A good example are the videos for our latest Doritos Streetrace campaign, watched more than 3.5 million times.” Hagen will work with a director, D.O.P, motion graphicer and producer.