Chris Alders has joined DigitasLBi Dubai as Head of Strategy Middle East and North Africa. Before making this move Alders was a strategy director at Fitzroy and BSUR. At Fitzroy he worked on Knab, Hero and Bacardi, among other brands. Alders: “Fitzroy, a very unorthodox agency, has been a blast. Repositioning Hero and introducing a new product line together with packaging agency Proud and the innovators from Flare is every planner’s dream.” Chris will assist DigitasLBi’s global brands to grow their foothold in the Middle East and North Africa.