Last weekend it was gay pride in Amsterdam, which means boats full of dressed up gays, loud music and quite some ecstasy sailing through the canals. Red Urban and Etcetera came up with a pink filter to be used on your smart phone around the canals to show that T-Mobile supports sharing love with whomever you want. A team spread physical pink filters around the canals and naturally online you could use a digital filter. On the website deelroze (‘share pink’) you can find all the social media shares using the hashtag #deelroze. Casefilm here.