This is weird. Tina Turner altering her personal history for Swisscom; young Tina wearing ice skates on her childhood farm, making cheese fondue for her friends and yodel on stage (!). It feels like a bit of a mistmatch. Especially when at the end it becomes clear that Swisscom is promoting an app dubbed “iO” (having to do something with privacy and free calls and texting) “from the Swiss for the Swiss.” Even if Turner last year obtained the Swiss nationality and is happily married to a Swiss, she makes the app feel rather exotic. All in all, however, we have to add that the premium production value of the film and quirkiness certainly make it stand out and provide great water cooler talk. Created by Heimat (Berlin), directed by Johan Kramer (100% Halal), shot by Wouter Westerdorp, produced by Stories (Zürich) and 100% Halal (Amsterdam) and post produced by MPC Amsterdam.