TBWA has obtained a share in full service mobile agency Mobile Strategy. Mobile Strategy will remain independent, but its offices will make the move from Utrecht to TBWA in Amsterdam.

TBWA’s motivation to make this move is obvious. CEO Simon Neefjes: “It goes without saying that we are active in the growing segment of mobile communication. Through Mobile Strategy we obtain the know how and production to grow faster in this discipline.

Managing Director Nishant Dogra (in picture) about the move: “We notice that the integration of digital and mass media channels is increasingly forming the base for successful communication. Also, this collaboration gives us the possibility to also serve nice brands.”