“If you give it your all, you expect the same from others. So why not from your bank?” Knab (‘bank’ spelled backwards) helps you to make the most of your money (with the pay off: “The bank that works for you” – freely translated).
There is also a tag-on, telling you that the bank gives interest on your checking account. Which is not unique, but indeed an advantage.
What we like about the commercial is the insight that because we look at digital screens all day (nicely executed with the screen’s viewpoint), it should only make sense that your bank understands the digital age – and thus the Homo digitus. Since the average bank-site is crap (with a capital C), Knab has a big advantage here.
Now we finally understand why we should switch to Knab.