Using Facebook’s data to give you a sneak peak into your own life has been done many times before, but this ‘game’ that collects your likes, foto uploads, check-ins etc. is quite well done.

The idea is that when you’re too busy online, you need to take a trip to the great outdoors that Alberta has to offer. The more intense your social activities, the more you need Canada. The experience also asks you some questions about your social activities (e.g. in which month was this photo taken?). So, when you earn a lot of ‘social’ points and you’re quick in giving the rights answers, you can win a trip to Alberta.

This proofs that even if your client is Travel Alberta you can come up with a nice digital activation. The only thing that doesn’t feel right is the fact that it’s called “online rehab.” Shouldn’t that be offline rehab? The drug is online, the cure offline. Oh well…

Created by Eigen Fabrikaat and very smoothly built by Build in Amsterdam.