The case – or rather Lemz – that has already won an incredible amount of advertising awards (among which 13 Lions in Cannes), this weekend also won the prestigious Dutch Design Award at the Dutch Design Week in Eindhoven. The jury about the concept: “The case not just shows convincingly what design can do for us, but also raises questions about the role of design. This eye opener gave us goosebumps.

Amsterdam zoo Artis received the award for best client. Over the past years it enabled Dawn to create advertising that heavily leaned on design and was thus a pleasure to look at. Most recently we featured a commercial for Micropia – a new museum in Artis – and one of our all time favourites is this outdoor ad, advertising a baby boom at the zoo.