During the Amsterdam Dance Event (ADE), last week, the Ministry of Health, Welfare and Sports launched a campaign about the fact that wearing earplugs is not uncool.

How? By making a series of 24 pictures of music lovers wearing them – among them DJ Martin Garrix, a 50-year old Kiss-fan and 11-year old Boyband-fan. Not too complicated, but attractive enough. Complete series here.

Created by Roorda and photographed by Jeroen Hofman.