This summer Getty Images and iStock launched a global competition asking photographers to help #RePicture the world and change the paradigm around stereotypical imagery currently used to describe people and communicate concepts. Think of topics such as love, family, body, hero, women and age. That’s ironic, cause when we Google ‘happy family’ we easily come across this iStock family.
Apparently though Getty wants to broaden its database. Getty Images Senior Vice President for Creative, Andy Saunders about the competition: “We feel passionately that images have the power to change the way people view the world. We’re excited to launch this competition and not just continue with our aim of breaking down existing visual stereotypes, but also to discover ground-breaking new creative talent around the world.”
The contest is open since October 1st to semi-professional and amateur photographers, as well as creatives worldwide. The judges are a panel of creative and photography industry experts, including Severin Matusek (Vice President EyeEm), Mike Owen (European Professional Marketing Manager Canon), Pam Grossman (Director, Visual Trends Getty Images), Astrid Prummel (Editor-in-Chief Adformatie) and Gert-Jan van Ek (Photo Editor-in-Chief De Volkskrant).
Prizes are: a Canon EOS 5D Mark III and a Canon G7X. And you could become a Getty Images contributing photographer. To participate, you need to share your images with the hashtag #repicture and submit them until November 20th. The winners are announced in the first week of December.