Even though creative minds like to come up with unique ideas, sometimes different minds, at two opposite sides of the globe, think alike. Take this new ad for the “Halloween Tracks Special” in Het Concertgebouw (concert hall) in Amsterdam that was released this week.

Not the only commercial related to Halloween and inspired by The Shining. IKEA also released an ad with a toddler on a tricycle this week – created by BBH Singapore. Dutch agency Wolfstreet probably didn’t have as much budget as BBH, but that doesn’t matter cause both scary movies show that sound is one of the most important ingredients for creating suspense.

The commercial was shot by Thomas van der Gronde.