Achtung! is introducing a new label; Studio Kraftwerk, an agency that offers service design, which means helping brands connect to its customers through connected devices. The vision behind it is that in our increasingly digital world the product often is the experience.

Daniel Sytsma, creative partner at Achtung!: “All service design looks quite similar when you only add technology to the equation. By adding Achtung!’s storytelling expertise to it we are able to create user experiences that truly engage the consumer and also tell a solid brand story.”

Achung!’s recent Brush Busters, an educational app that offers children a story through brushing their teeth, is a good example of the kind of service that Kraftwerk is able to offer.