In the Netherlands a BMW is a car for men that love horsepower. So what if the car brand creates the i3, an electric car?
First of all they create a car that looks like an electric car (read: a toy), but secondly they focus on what makes driving an electric car special; the acceleration from 0 till 100 km/h. It is clearly not about the “vroom vroom” anymore.
Smartly created by JWT.