This is cool. An app called BuitenMarkt (“Outdoor Market”), initiated by Reddy, that shows you where you can buy fresh ingredients straight from the land. The app features around 500 farmers, and through smart little icons you can easily see what they have to offer.

Even though the (not-so-fresh) supermarket is always much closer, the consumer demand for ‘honest’ ingredients is strongly growing, so this just might be a winner.

The app, downloadable for free at the App Store and Google Play, was created by Fitzroy.