ABN AMRO’s ‘House Promoter’ gives houses extra attention. To communicate this Red Urban (concept), WeFilm (concept and production) and director Joris Dommels came up with the idea to build a rollercoaster in a house – accompanied by an audio tour with extra info about the house.

Not the most convenient way for all parties involved – as this making of shows wonderfully – but by going viral (more than 1.7 million views within 24 hours) the film does actually promote the house. And ABN AMRO’s House Promoter, not to forget.

Very smart.