Digital production agency MediaMonks is responsible for the UX, design and development of the first Google Watch Faces, Google’s own smart-watch. There will also be an official Watch Face API giving users the possibility to create their own Android Wear faces. The watch faces and the software will be updated continuously and can be found in a new section of the Google Play Store.

Wesley ter Haar, COO and founder of  MediaMonks explains: “Never ending personalisation and adaptation of wearable technology is one of the biggest trends in consumer tech at this moment. With the new Watch Face API Google wants to offer Android Wear users even more possibilities to express their personal style.

Some examples of MediaMonks’ designs are: Surfline (showing tide times, surf height, wind speed and direction on the watch), Porsche (the design changed with the season’s racing days) and Un Petit Monde (pictured above) displaying daily time lapses.